ICELANDIC GLACIAL: YOU ARE WHAT YOU DRINK™ CAMPAIGN
In the latest iteration of the “You Are What You Drink™” campaign, Icelandic Glacial partnered with a video production agency to create two :15 second TV spots shot entirely in Iceland, featuring Icelandic talent: Michelin Star Chef þráinn Freyr Vigfússon, and Influencer and Content Creator Ása Steinars.
Deeply involved in concepting, I served as a representative for the brand on set, and provided feedback on every round of edits. After receiving final deliverables, I created assets to extend the campaign beyond TV through social, BTS videos, POS materials, and incorporating pieces of the campaign into the brand to make the spots serve as evergreen content.
The campaign won Gold in 4 categories at the NYX Awards, 4 Gold at the MUSE Awards, and a finalist for Best Marketing Campaign at the Zenith Global Water Drinks Awards.
