ICELANDIC GLACIAL: BRANDING
From the packaging design to the color palette, the visual direction of Icelandic Glacial echos Iceland’s dramatic landscape, such as ancient ice caves and untouched lava fields.
In addition to the standard brand guidelines, I also and maintain a “Brand Deck” which tells the story of Icelandic Glacial’s key attributes, source story, portfolio, target market, etc. From a creative standpoint, I chose to portray this through the lens of the “You Are What You Drink, Be Exceptional” campaign, giving descriptive sections “Be” statements, to tie the back to the brand ethos that high quality pure water can make you the best version of yourself.
